Lara Stiris

(Lah-ra Stee-ris)
Role
Head of Marketing
Growth & Demand Gen
Focus
B2B SaaS · Developer Marketing
Strategic Execution · Team Leadership
Data-driven marketing leader with over a decade of experience building and scaling demand generation engines for tech's most innovative companies.
$80M+
Pipeline Generated
$7M+
Budget Managed
749%
Search Visibility
15
Years Experience
About
01

From building 0→1 at early-stage startups to accelerating revenue growth at enterprise giants like AWS and Twitch, I specialize in marketing to technical audiences: developers, product managers, and technical decision-makers.

As a player-coach, I can roll up my sleeves and lead teams through any stage.

What drives me:

  • Data meets creativity: I build comprehensive marketing strategies that align business goals with market opportunities, then combine analytical rigor with creative execution across the full funnel.
  • Brand + demand: I believe brand and demand generation go hand in hand. Perfect attribution is a myth; the best marketing creates momentum across multiple touchpoints.
  • Technical storytelling: I translate complex technical products into compelling value propositions.
  • AI-powered marketing: I leverage AI to amplify results, bringing years of experience to curate quality output.
  • Team Leadership: I love building and coaching high-performing teams in collaborative environments where people thrive.

Background: B.A. in Economics with Honors and Distinction from Stanford University

Experience
02
01
PlayerZero
Head of Growth Marketing
June 2025 - Present
  • Built $80M of inbound pipeline through cross-channel campaigns at 38:1 pipeline-to-spend ratio
  • Launched new website and grew traffic 300%; set up martech stack from scratch
02
Userflow
Director of Demand Generation
May 2024 - May 2025
  • Drove 111% increase in Sales Qualified Opportunities
  • Increased search visibility by 749% in 6 months
  • Developed SEO strategy utilizing AI
03
Twitch | AWS
Director | Head of Growth Marketing
July 2021 - April 2024
  • Accelerated developer growth by 15% MoM (320% over goal)
  • Hired and coached high-performing global team
  • Completed High Performance Leadership program
04
Vonage
Director of Go To Market Strategy | Sr. Demand Gen Manager
October 2019 - July 2021
  • Drove 149% pipeline target attainment
  • Won Key Contributor Award 2020
  • Managed $7M yearly budget
05
Reflektive
Sr. Manager, Demand Gen
September 2018 - October 2019
  • 151% increase in qualified leads in 4 months
  • Launched ABM programs
  • Led web redesign project
06
PubNub
Sr. Marketing Manager | Web and Digital Marketing Manager
March 2017 - September 2018
  • 6x increase in paid traffic efficiency
  • 54% growth in signups
  • Served as interim Head of Marketing
07
Splunk
Web Marketing Manager | Web Marketing Specialist
May 2015 - March 2017
  • Managed high-visibility web projects
  • Optimized web performance with analytics
Skills & Expertise
03
Demand Gen
Pipeline Gen
GTM Strategy
Product Growth
SEO/AEO/GEO
Paid Media
Content
ABM
Web
PR/AR
Social
Events
B2D Marketing
Dev Relations
Community
Analytics
Conversion Rate Optimization
Martech
Team Building
Coaching
Budget Mgmt
Cross-functional
ABM Certified
McKinsey Mgmt Prgm
04 / Contact

Let's Connect

Open to networking or advisory roles.